Pokemon Go is unquestionably successful in its delivery. People are playing it everywhere they go. But from a marketing standpoint, they missed the boat. Here are the mistakes they made and what you, as the creative entrepreneur, can learn from it: Read more
This is week 6 of our discussion on building a better business blog. So far, I’ve covered the dangers of forgetting who your blog is serving, of hiding its existence, of failing to make it relevant or useful, and now I’m going to explain to you the messages you send when you are inconsistent in your blog posting. Read more
Of the mistakes that business blog writers make, failing to make the post useful is one of the biggest. Your blog is like a sampler platter. It allows your visitors to “taste test” what it would be like to buy from you. If what you provide isn’t useful, you’re wasting their time and yours. Read more
This is the fifth post in our Better Business Blogs series. In a previous post, I talked about how to identify the five kinds of readers that come to your site and the differences in what kind of content they need to find there in order to help them build trust and develop a relationship with you. In this post, I want to discuss with you the importance of relevance in your blog posts. Read more
You write a blog but you bury the link to it in tiny print on the footer of your homepage, and you never mention it to your customers or prospects. Or you put it on the last page of your website, in tiny print, almost as if you are apologizing for its existence. Hiding your blog is like taking the work you’ve done to create it and throwing it in the garbage. Read more
You’ve done the work to put together an email list. You write a great newsletter and you send it out to them. Most of them don’t open it. Those that do, don’t respond to it. The time and effort you put into collecting leads bears no fruit, and you don’t know why. Here is what you are doing wrong:
In our last post in the Better Business Blog Series, I mentioned that one of the top 5 mistakes that business bloggers make is forgetting who they are serving. Making your blog all about you is the fastest way to kill a blog. The blog has to be geared toward serving the needs of your specific audience. Read more
Creative Technology Services explains the role of branding in building a marketing strategy.
When most people start a business, their mind immediately jumps to creating a logo. That’s because most people think building a brand and creating a logo are the same thing.
In reality, building a brand is a lot more like creating a character for a book. You give this character a style and a personality, assign it some goals and motivations, and then you give that character a purpose and a reason to exist. You give readers a reason to care about this character’s existence.
That’s what building a brand does for your company, too. It gives your audience a reason to care about your success or failure.
Creating a logo is like choosing a face for that character – it’s how other people will come to recognize and relate to your brand. Thank you for watching, and I’ll see you in our next marketing minute.