I am studying techniques for marketing eBooks. This is an exploding market with high growth potential, and I feel very strongly that it will be well worth the money and time I’m putting into it to master this area of potential revenue. Here are just a few of the things I have learned over the past few days. I share them with you in the hopes it will help motivate you to produce your own eBook. I’m not being entirely selfless, since I’m also hoping you’ll allow me to help you market and maybe even design the cover of your book.
Here is a 5 step process for researching whether or not your ebook idea has potential to be a hit on the Kindle sales list:
1. Find the right keywords
You can use Google’s keywords tool to get a set of ideas for which keywords to use. Try to find keywords related to your book idea that have between 50-60,000 or more global monthly searches. If it has more than half a million global monthly searches, narrow the topic down by picking a niche for it. In other words, if your idea is to create an eBook for designing hats and you find that there are too many searches for hat designs, narrow down the search options by targeting your book toward a specific gender, age group, or other variable. Play around with it until you get it under a half million searches.
2. Check for traffic
The next step is to take those same keywords you found and use Google’s traffic generator to see how much it would cost you to purchase pay-per-click advertising for those keywords, and how many people your advertisement would be likely to reach.
3. Review your competition
The third step is to head over to Amazon. Check the Kindle store first to see what books are available that already cover the topic you are interested in writing. Don’t worry if you have competition, this is an opportunity to find an area that hasn’t been addressed yet. Some of them may also be duplicates, recovered versions of Public Label Rights works where someone has created content and given people permission to publish it under their own name. Check the reviews for the books that are in that topic area. If you see a lot of low quality or 2-3 star ratings on the books, this is your opportunity to present them a quality book. If the books in stock are of very high quality, it doesn’t mean you can’t create a book to compliment it. Read the book, figure out what topics they didn’t hit or topics that you wish they would expand upon and go after those areas.
Repeat this process with print books and compare your results.
4. Visit Spyfu.com
Take those same keywords you generated using Google’s tools and plug them into Spyfu. This is a free tool you can use to view the actual advertisements being run using those keywords, the actual amount per click your competitors are paying, and to see how much actual traffic an ad is getting. It’s very useful information.
5. Put it all together
Compile just these 4 things into a spreadsheet of your ebook ideas and see which one is really worth your time and investment before you get started on the project.
If you are interested in getting into the world of ebook publishing, but you haven’t yet written something, contact me today for information on my upcoming webinar “Write a book in 40 days”. If you’ve already written your ebook and would like help with attractive cover art or marketing of your book, contact me for help.
If you liked this aricle and would like to leave a comment below, I’m always listening.
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