There’s magic in what you do. You can conjure something out of nothing. You turn a blank canvas into a work of beauty and significance. You take empty air and fill it with sound that means something to the ear. 
You put words on a page that can reach across time and space. You take the ordinary and transform it into the extraordinary.

You Can Make a Difference

You are powerful, and your magic is needed in this world.  Creating a brand will help you identify the magic that belongs to you, and then help the people who need that magic the most identify and find you. This guide will help you approach your creative efforts with purpose and intention while maintaining your integrity and your freedom to innovate.

What branding is

It’s a deliberate, intentional method of communicating your identity and your values to others so that you attract the kind of people you want to attract.

What branding is NOT

Branding is not a logo. That is part of your branding.  Logos give your ideal audience an idea of what you do and how you do it at a glance.

Why create a brand

Logos may represent your identity, but a brand goes deeper than that. It covers the reasons you do what you do and the methods you use. It helps you stand out from your competitors and share your vision with the world.

It begins with intention

Building a brand is about making choices with intention, rather than at random. From the moment that you create your brand, everything you do and say is done with it in mind. You allow it to influence your work on every level, so that everything you create has purpose and meaning. It becomes a framework around which you operate.

It’s about finding your passion and purpose

Building a brand isn’t about going corporate or becoming something you aren’t. It’s about finding your style, your purpose, and your passion and learning how to explain that to the world so they can connect with your work on a deeper, more personal level.

Consistency is key

Consistent application of the brand you create develops a link in the mind of those who view the brand and your work. It allows them to confidently identify a work as belonging to you.

We’re here to help

We won’t build your brand for you, but we will give you the tools, the technology, and the training you need to build it just the way you want it.

Ready To Get Started?

If you’re ready to learn, Building Your Brand can help you discover what it is about your business that sets it apart from the competition.

 


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