Helping creative entrepreneurs share their passion.

Marketing Minute: A Brand Versus a Logo

When most people start a business, their mind immediately jumps to creating a logo. That’s because most people think building a brand and creating a logo are the same thing.

In reality, building a brand is a lot more like creating a character for a book. You give this character a style and a personality, assign it some goals and motivations, and then you give that character a purpose and a reason to exist. You give readers a reason to care about this character’s existence.

That’s what building a brand does for your company, too. It gives your audience a reason to care about your success or failure.

Creating a logo is like choosing a face for that character – it’s how other people will come to recognize and relate to your brand. Thank you for watching, and I’ll see you in our next marketing minute.

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