Tag: authority

Make Your Blog Posts Relevant

Relevance Matters
This is the fifth post in our Better Business Blogs series. In a previous post, I talked about how to identify the five kinds of readers that come to your site and the differences in what kind of content they need to find there in order to help them build trust and develop a relationship with you. In this post, I want to discuss with you the importance of relevance in your blog posts. Read more