Of the mistakes that business blog writers make, failing to make the post useful is one of the biggest. Your blog is like a sampler platter. It allows your visitors to “taste test” what it would be like to buy from you. If what you provide isn’t useful, you’re wasting their time and yours. Read more
This is the fifth post in our Better Business Blogs series. In a previous post, I talked about how to identify the five kinds of readers that come to your site and the differences in what kind of content they need to find there in order to help them build trust and develop a relationship with you. In this post, I want to discuss with you the importance of relevance in your blog posts. Read more
In our last post in the Better Business Blog Series, I mentioned that one of the top 5 mistakes that business bloggers make is forgetting who they are serving. Making your blog all about you is the fastest way to kill a blog. The blog has to be geared toward serving the needs of your specific audience. Read more
For over a decade, blogging has been advocated as a method of driving traffic to your website and demonstrating your authority. However, there is a lot of confusion about what should go into a business blog and how to make it a useful part of your business. This is a problem that is faced by small business owners and Fortune 500 companies alike. Here are the 5 biggest mistakes blog owners make: Read more
In my last blog post, I talked about coming up with a creative ad campaign to tackle taboo topics in marketing. Today’s blog post is all about developing a marketing campaign to sell an unpopular cure to one of society’s most depressing problems.
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Creative Technology Services explains the role of branding in building a marketing strategy.