This is week 6 of our discussion on building a better business blog. So far, I’ve covered the dangers of forgetting who your blog is serving, of hiding its existence, of failing to make it relevant or useful, and now I’m going to explain to you the messages you send when you are inconsistent in your blog posting. Read more
This is the fifth post in our Better Business Blogs series. In a previous post, I talked about how to identify the five kinds of readers that come to your site and the differences in what kind of content they need to find there in order to help them build trust and develop a relationship with you. In this post, I want to discuss with you the importance of relevance in your blog posts. Read more
You write a blog but you bury the link to it in tiny print on the footer of your homepage, and you never mention it to your customers or prospects. Or you put it on the last page of your website, in tiny print, almost as if you are apologizing for its existence. Hiding your blog is like taking the work you’ve done to create it and throwing it in the garbage. Read more
In our last post in the Better Business Blog Series, I mentioned that one of the top 5 mistakes that business bloggers make is forgetting who they are serving. Making your blog all about you is the fastest way to kill a blog. The blog has to be geared toward serving the needs of your specific audience. Read more
The toughest challenge a creative entrepreneur faces is in standing out among the crowd of other creative entrepreneurs to let their light shine. Yesterday, I had the pleasure of working with a quilter who goes by the name of @BelindasThrows on Twittter. Read more
I read an article in Newsweek today about periods. Not the literary sort, but the kind that every woman encounters as she matures. The article was discussing cultural taboos about discussing periods and Thinx‘s problem marketing their products for women because of it. And by the end of the article, I knew how to solve their problem. Read more