Helping creative entrepreneurs share their passion.

Top 5 Business Blog Mistakes

Top 5 Business Blog Mistakes

For over a decade, blogging has been advocated as a method of driving traffic to your website and demonstrating your authority. However, there is a lot of confusion about what should go into a business blog and how to make it a useful part of your business. This is a problem that is faced by […]

A Case Study in Branding

Belinda's Throws Business Card

The toughest challenge a creative entrepreneur faces is in standing out among the crowd of other creative entrepreneurs to let their light shine. Yesterday, I had the pleasure of working with a quilter who goes by the name of @BelindasThrows on Twittter.

Creative Ways to Talk about Serious Subjects

Zombies Attack

In my last blog post, I talked about coming up with a creative ad campaign to tackle taboo topics in marketing. Today’s blog post is all about developing a marketing campaign to sell an unpopular cure to one of society’s most depressing problems.

Creative Solutions to the Thinx Marketing Problem

The Period Matters

I read an article in Newsweek today about periods. Not the literary sort, but the kind that every woman encounters as she matures. The article was discussing cultural taboos about discussing periods and Thinx‘s problem marketing their products for women because of it. And by the end of the article, I knew how to solve […]

Marketing Minute: The Marketing Conversation

Marketing is a conversation

Creative Technology Services explains the role of branding in building a marketing strategy.

Marketing Minute: A Brand Versus a Logo

A Brand versus a Logo

When most people start a business, their mind immediately jumps to creating a logo. That’s because most people think building a brand and creating a logo are the same thing. In reality, building a brand is a lot more like creating a character for a book. You give this character a style and a personality, […]

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