Apr 29

Top 5 Business Blog Mistakes

By Randell Miller | Blog , marketing

Top 5 Business Blog MistakesFor over a decade, blogging has been advocated as a method of driving traffic to your website and demonstrating your authority. However, there is a lot of confusion about what should go into a business blog and how to make it a useful part of your business. This is a problem that is faced by small business owners and Fortune 500 companies alike. Here are the 5 biggest mistakes blog owners make:Continue reading

May 27

Make Your Blog Posts Relevant

By Brandy Miller | Blog , branding , Customer retention , marketing

Relevance Matters
This is the fifth post in our Better Business Blogs series. In a previous post, I talked about how to identify the five kinds of readers that come to your site and the differences in what kind of content they need to find there in order to help them build trust and develop a relationship with you. In this post, I want to discuss with you the importance of relevance in your blog posts.Continue reading