Category: Blog

Make Your Blog Posts Relevant

Relevance Matters
This is the fifth post in our Better Business Blogs series. In a previous post, I talked about how to identify the five kinds of readers that come to your site and the differences in what kind of content they need to find there in order to help them build trust and develop a relationship with you. In this post, I want to discuss with you the importance of relevance in your blog posts. Read more

Top 5 Business Blog Mistakes

Top 5 Business Blog MistakesFor over a decade, blogging has been advocated as a method of driving traffic to your website and demonstrating your authority. However, there is a lot of confusion about what should go into a business blog and how to make it a useful part of your business. This is a problem that is faced by small business owners and Fortune 500 companies alike. Here are the 5 biggest mistakes blog owners make: Read more